Microsoft Gaming Chief Asha Sharma Killed ’This Is An Xbox’ Marketing campaign as It ’Did not Really feel Like Xbox’

”A reset of how we present up as a model.”

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the corporate’s controversial ”That is an Xbox” advertising and marketing marketing campaign — as a result of, satirically, ”it did not really feel like Xbox.”

The promotional slogan was introduced with fanfare again in late 2024 when Microsoft tried to persuade the world that ”Xbox” may …