Sony Desires to Create an Authentic Character IP to Rival Howdy Kitty — and a Pressured-Out Insomniac Bear Is within the Working

Japanese character items, like Howdy Kitty, are widespread worldwide for his or her cute and recognizable designs. Now, Sony is getting into the fray. Sony Inventive Merchandise (SCP), the division that manages the Sony Group’s character IPs, desires to develop its personal characters with common enchantment that may generate 10 billion yen (approx. …