Imax Dismisses Disney Infinity Imaginative and prescient as a ’Advertising and marketing Play’ to Enhance Avengers: Doomsday

Throwing down the gauntlet.

Imax has responded to Disney’s Infinity Imaginative and prescient unveiling, and dismissed the rival massive theater format as merely an Avengers: Doomsday ”advertising play” meant to distract from Dune 3’s simultaneous, Imax-backed launch.

Each Avengers: Doomsday and Dune 3 will launch on the identical day later this 12 months — December 18, …